Unhinge those imaginative screws and behold a spectacular sight for your eyes and ears. A surge of candy colored balloons strikingly aligned as far and as high the eyes can see; Tossdown flyers and banners engulfing everything with absolutely no mercy; an ebullient lot of youngsters bringing down the house with music, fun and frolic; A delectable streak of food kiosks brought directly from favorite eateries of the city……… That is just a glimpse of what the Tossdown Food-Tech Fiesta 2011 was all about.
The idea hatched some time ago when Tossdown management began thinking of ways to create some waves in the city. An activity planned to bring tossdown fans and of course the not-so-acquainted-with- tossdown people, all under one roof. That part was figured out, but the next crucial steps were kind of hazy so further deliberation finally led to a series of exciting activities the fiesta would cater to. The enthusiasm was contagious and within no time we had the entire plan chalked out eagerly awaiting its implementation. A separate team was established and tasks were divided. It was like a war zone (but of course far friendlier and with no bloodshed) where the tossdown soldiers readily expected their assignments.
The event was to be held in one of Lahore’s well known shopping malls; Siddiq Trade Center. Appropriate people were hooked up for event management, music & entertainment, media and most importantly FOOD. Tossdown partners such as Dominos Pizza, Dunkin Donuts, Ze Grill, Maisonette, Subway among others were to put up their designated kiosks and engage people through a multitude of mouthwatering giveaways. This was also a platform for newbies such as Souled Cakes, which gained commendable acclaim for its scrumptious cakes and pastries. In the line of spectacular innovation is another brand worth mentioning at the fiesta; Comet Lamps. These lamps are exquisitely designed and intricately weaved together in the shape of a comet, and come in every possible color on the planet! All in all an eye catching item guaranteed to give that extra panache to your decor.
After a long stretch of back breaking work and sleepless nights, we were ready to roll. On the morning of the event our minds filled with keen anticipation, as we put on our tossdown T’s and headed out hoping for a spectacular 3-day extravaganza. The balloons and thingamajigs had all been stunningly arranged. Like any big event, the finishing touches were ongoing till the very last minute. Gradually people began pouring in. Initially it was mainly the shopping mall shoppers and by standers who’s curiosity led them to the ground floor, where the heart of the fiesta was; while the rest of the floors had the restaurant booths. As excitement grew, so did the number of people. Fun competitions were held throughout the evening where people were given awesome giveaways and freebies including food vouchers, coupons and yes ladies, …even gold jewelry! Day one ended on a happy note of delightful entertainment and free culinary delights! Day two and three followed with high expectations considering the decent turnout on the first day. And tell you what, it all went way beyond our expectations! To our utmost delight, the event specifically attracted families that are always in the lookout for pleasurable pursuits but usually fail to find any. Kids and women of all ages were glued to their chairs on one side of the stage, fervently looking forward to the lineup of activities. Various television channels ventured on to introduce tossdown as one of the leading eatout portals of the country. Battle of the Bands was a noticeable highlight where young singers and musical bands were given the opportunity to perform amid a live hyperactive audience. Dancing prodigies were introduced whose incredible contemporary dance techniques left us all in awe.
Those wonderful three days flashed by in a jiffy leaving us all energized with an apparent overdose of toss-renaline (tossdown adrenaline;) ). The fiesta successfully helped us achieve our desired result which was to stir up the city with some tossdown awareness and at the same time introduce the people of Lahore to worthwhile free entertainment that has the essential ingredients for any successful event; food, music & free giftssss!! And the best part is that the fiesta has just marked the beginning of an exhilarating and enjoyable journey of events for people who believe in good, clean entertainment.
Here’s a peek at the Fiesta – (courtesy Media Channel, City42 Lahore)