Wondering how to optimize your food brand’s sales? Building an online presence for your offline business is the best thing you can do to secure its future. Nearly all of consumer research now happens online, and companies that fail to recognize this are losing out on a lot of business.
The COVID-19 pandemic has seen a dramatic increase in e-commerce sales. As lockdowns became the new normal and as physical shopping became more and more difficult (perhaps even dangerous), businesses started taking their operations online.
Canada alone saw a growth of more than 75% in 2020 as mandatory isolations pushed shoppers to rely more heavily on online retailers. This trend only escalated further in 2021, with Canadians spending CAD 86.52 billion online, up 12% from 2020. It is clear that the pandemic has accelerated the growth of the online industry and we expect this to continue in the post-quarantine world as well.
Taking your brick-and-mortar business online is the need of the hour. With a huge demand for online services and products and with significant advancement in digital technologies, it’s now fast, simple, and convenient to operate online.
The Benefits of Having An Online Business
There are many reasons why you should establish an online presence for your offline business. Let’s take a look at some of the key benefits.
1. Low Operating Costs
Moving your business online does not require any costly infrastructure. Operating costs such as rent, utilities, and repair and maintenance are virtually non-existent since consumers don’t have to be physically catered to. It’s even simpler if you already have an offline presence – you just sell the same products to a new customer base.
2. Boundless Business
With your brick-and-mortar business, you can only target a limited number of customers at one point in time. The only way to reach a global audience is to establish an online presence. Your company can unlock new potential by exposing your offering to an unlimited number of interested customers.
3. Flexible Point of Contact
One of the main benefits of building an e-commerce website is that your clients and customers can place orders at any time. It can also help generate leads and inquiries outside office hours that you can follow up or respond to when you’re open the next day. This also means you have 24/7 availability and better customer support in place for potential customers, who are then more likely to convert to your product or service.
4. Customer data
Data insights help in predicting consumer behavior in the online selling market. You can identify trends and patterns to forecast revenue in the upcoming quarters and develop effective marketing strategies that enhance visitor experience. Consumer analytics help you determine the products and services that customers are interested in, the platforms that drive most sales, and the preferred payment methods.
5. Personal Freedom
Running an online business gives you unlimited freedom to do things your way. It gives you complete autonomy in setting your own boundaries and deadlines, especially great for people with families looking to establish a healthy work-life-balance.
A One-Stop E-commerce Solution | tossdown
The pandemic has seen massive growth in all online industries, but especially in the food and beverage industry, with the sector experiencing a 99% surge in 2020 alone. If you want to build a website for your food brand to capture this booming online market, you can book a free consultation with tossdown.
tossdown is an affordable e-commerce platform for food businesses, offering commission-free sales and orders, inventory management solutions, and real-time data that caters to your unique business needs. With our clear and intuitive user navigation, we make digital interaction as fluid and efficient as possible. Our layout is simple, clean, and clearly incorporates all elements important to your brand identity.
Wondering what the next step is? Get in touch with us now!